THE COTSWOLDS AREA OF OUTSTANDING NATURAL BEAUTY Essay

THE COTSWOLDS AREA OF OUTSTANDING NATURAL BEAUTY - Essay Exampleple and Hall (1992) opines that the heritage based tourism aims at letting the tourists experience the past traditional, social and religious aspects of a close.In order to give tourists an unforgettable experience in heritage tourism, the management of a tourist destination selected must be perfect. One cranial orbit that can be used to perfect the management of destinations is by an audit of the destination. An audit of the destination will involve an intensive examination of the destinations available tourism resources (Cooper, 2003). These resources include the amenities, major attractions, activities and other internal aspects of the destination with follow to the targeted market. It also includes the external factors such as threats emerging from competition and economic environment (Woodside 2008).This paper uses the case of Cotswolds Area of Outstanding National Beauty to perpetrate a tourist destination a udit. First, an overview of the destination is given. It then proceeds to analyse the internal and internal factors that affect the performance of the destination with recommendations of appropriate actions in the end.The Cotswold area is the largest heritage based destinations of tourism in England and Wales. The geographical area covers an expansive region with different tourist attractions. These include heritage cities, serene and attractive field side, cultural cuisines, and local limestone along with heritage events.Because of its expansive nature, the Cotswold area of outstanding natural beauty has a complex destination management organization. A destination management organization is the hierarchy of groups of persons and bodies that are in charge running tourism affairs in a given tourist destination (Wang & Pizam 2011). Their master(prenominal) task is to constantly examine and improve tourism attraction features and strategically position the destination in the tourism market (Klimerk 2013, p. 1). This study also indicates that the destination